In a year that saw a significant surge in music streaming, 2024 marked a new milestone with nearly 5 trillion streams globally, and women pop performers were at the forefront of this trend. According to Luminate’s 2024 Year-End Report, Taylor Swift, Billie Eilish, and Sabrina Carpenter emerged as the most-streamed U.S. pop artists of the year.

### Taylor Swift's Dominance

Taylor Swift stood out as the undisputed leader, accumulating an impressive 12.8 billion streams in the U.S. alone. This feat is part of a broader picture where Swift dominated global streaming charts as well. On Spotify, she achieved a staggering 28.21 billion streams, making her the only artist to surpass 20 billion streams in a single year for the second time in history[2].

Swift's success can be attributed to her extensive and diverse catalog, as well as the massive reception of her recent releases. Her ability to connect with a wide audience and consistently produce hit songs has solidified her position as one of the most streamed artists globally.

### Billie Eilish and Sabrina Carpenter's Rise

Billie Eilish followed closely behind Swift, with 4.46 billion streams in the U.S. Her unique sound and consistent output have kept her at the top of the charts. Eilish's rise is further highlighted by her climb from outside the top 15 in 2023 to the fifth position on Spotify's most-streamed artists list in 2024, with over 10 billion streams[2].

Sabrina Carpenter also had a remarkable year, garnering 3.71 billion streams in the U.S. Her songs, such as "Espresso" and "Please Please Please," were among the top 10 global streaming songs of 2024. Carpenter's popularity is evident from her total streams, which approached 12.7 billion across all platforms[3].

### The Rise of Pop and Latin Music

The year saw a significant shift in streaming trends, with pop music overtaking Latin music as the fastest-growing genre in the U.S. by the end of 2024. Despite this, Latin music, particularly Regional Mexican music, continued to grow, reaching 28.57 billion streams and surpassing Latin pop[1][4].

### Contemporary Music's Impact

The growth in music streaming was largely driven by contemporary music, with 79.5% of U.S. plays coming from songs released in 2010 or later. Songs from the period between 2020 and 2024 accounted for nearly half of all streams, indicating a strong preference for recent music among listeners[1][4].

In conclusion, 2024 was a year of records for the music industry, with Taylor Swift, Billie Eilish, and Sabrina Carpenter leading the charge in pop music streaming. Their success reflects the evolving tastes of music consumers and the enduring power of contemporary pop music. As the music landscape continues to shift, these artists are poised to remain at the forefront of the industry.