In this episode, we explore how Metro-Goldwyn-Mayer (MGM) successfully launched a region-specific Roku app to deliver a localized streaming experience on a global scale. Discover how MGM leveraged cutting-edge technology leveraging Muvi One to tailor its content and monetization models—SVOD and PPV—to diverse regional audiences. From overcoming geo-specific challenges to enhancing user experience through seamless integration, this episode takes you behind the scenes of a powerful OTT App rollout designed for customized reach and results.