Strategy and Leadership Podcast

Streamlining Decision-making: Strategies for CEOs and Executives in the Digital Age W/ Atif Rafiq

04.25.2023 - By Anthony Taylor | SME Strategy ConsultingPlay

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Is your team making optimal decisions?

In this episode of the podcast, we had the privilege of speaking with Atif Rafiq, a seasoned leader with extensive experience in executive roles at billion-dollar business units such as McDonald’s, Volvo, and MGM Resorts. Notably, he was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonald’s, and he rose to the president level in the Fortune 300. He is also the author of “Decision Sprint,” where he shares insights on his design process and lessons learned.

In this Podcast, we delve into Atif's insights on decision-making:

- Understanding the two components of the process: upstream and downstream, involving exploration, alignment, and detailed decisions.

- Shifting focus from “what” to “how” in his latest approach, prioritizing collaboration and teamwork over product or service-centric thinking.

- Emphasizing the value of exploration before alignment, empowering teams to reach their own conclusions and work towards a shared goal.

#digitaltransformation #teamalignment #decisionmaking #strategicplanning #leadershipdevelopment

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