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Streamlining e-Commerce Business Operations Through GS1 Standards
Michelle Covey is the Vice President of Partnerships at GS1 US, a company that improves supply chain visibility and efficiency through GS1 Standards. GS1 US is also responsible for issuing Global Trade Item Numbers (GTINs) and Universal Product Codes (UPCs) to brands. In her role at GS1 US, Michelle manages external partner relationships and programs designed to support efficient and accurate GS1 Standards implementation.
Prior to joining GS1 US, Michelle worked as a Project Manager for both GXS and Inovis, where she handled operational efficiency and strategy roadmap initiatives. Michelle has a proven track record in product analysis, market launch, leadership, and more in the services and software industries.
In this episode…Why are UPCs and GTINs so important for Amazon sellers? According to Michelle Covey of GS1 US, not only do these codes help brands ensure compliance with Amazon's ever-changing policies, but they also help customers accurately identify an online product’s information. Because of this, UPCs and GTINs are essential for providing a valuable customer experience on Amazon and other e-commerce platforms.
However, in order to reap their benefits, it is important that sellers obtain these codes from the right source. Buying a UPC or GTIN from eBay or other third-party sellers could result in stolen, recycled, or fraudulent codes. As Michelle says, the best way to avoid any negative impacts to your product listings is to seek help from GS1 US.
Michelle Covey, the Vice President of Partnerships at GS1 US, joins James Thomson in this week's episode of the Buy Box Experts podcast to talk about the ins and outs of Universal Product Codes (UPCs) and Global Trade Item Numbers (GTINs) on Amazon. They discuss the benefits of obtaining these codes as a private label seller, how GS1 US works to remove hijacked UPC codes, and Michelle’s thoughts on the future of innovation and standardization on Amazon. Stay tuned.
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By Joseph Hansen and James ThomsonMichelle Covey is the Vice President of Partnerships at GS1 US, a company that improves supply chain visibility and efficiency through GS1 Standards. GS1 US is also responsible for issuing Global Trade Item Numbers (GTINs) and Universal Product Codes (UPCs) to brands. In her role at GS1 US, Michelle manages external partner relationships and programs designed to support efficient and accurate GS1 Standards implementation.
Prior to joining GS1 US, Michelle worked as a Project Manager for both GXS and Inovis, where she handled operational efficiency and strategy roadmap initiatives. Michelle has a proven track record in product analysis, market launch, leadership, and more in the services and software industries.
In this episode…Why are UPCs and GTINs so important for Amazon sellers? According to Michelle Covey of GS1 US, not only do these codes help brands ensure compliance with Amazon's ever-changing policies, but they also help customers accurately identify an online product’s information. Because of this, UPCs and GTINs are essential for providing a valuable customer experience on Amazon and other e-commerce platforms.
However, in order to reap their benefits, it is important that sellers obtain these codes from the right source. Buying a UPC or GTIN from eBay or other third-party sellers could result in stolen, recycled, or fraudulent codes. As Michelle says, the best way to avoid any negative impacts to your product listings is to seek help from GS1 US.
Michelle Covey, the Vice President of Partnerships at GS1 US, joins James Thomson in this week's episode of the Buy Box Experts podcast to talk about the ins and outs of Universal Product Codes (UPCs) and Global Trade Item Numbers (GTINs) on Amazon. They discuss the benefits of obtaining these codes as a private label seller, how GS1 US works to remove hijacked UPC codes, and Michelle’s thoughts on the future of innovation and standardization on Amazon. Stay tuned.