Streamlining Marketing Operations for Successful Product Launch

Last Updated on February 28, 2022 by Owen McGab Enaohwo

Launching new products into the market can be a challenging process, with competitors employing every marketing strategy possible to keep new entrants at bay.

Carleen Pan makes complex marketing issues look easy with her problem-solving skills. Joining the team at VIDERI, she helped the organization launch new products and streamline its operations by implementing effective standard processes. 

Carleen Pan is the guest in this episode of the Process Breakdown Podcast. She speaks with the host, Chad Franzen, about her results-driven marketing processes for launching new products at VIDERI.

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Key Resource List 

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VIDERI

LinkedIn Carleen Pan

Show Notes   

[0:26] Intro  

* Chad Franzen mentions some of the past guests who have been on the show, including David Allen of Getting Things Done, and Michael Gerber of the E-Myth. * Chad Franzen introduces SweetProcess, a workflow tool that helps businesses to streamline their operations even in life-or-death situations.   * SweetProcess offers a 14-day free trial without a credit card. 

[1:28]  Chad Franzen introduces the guest, Carleen Pan.

[2:00]  Carleen talks about her consulting experience.

* After graduation, Carleen worked with different companies on their marketing projects, helping them launch projects on time. * She realized that the common denominator in the various projects was that she was solving problems.

[3:02]  What’s Carleen’s educational background?

* Carleen majored in financial economics and sociology. 

[4:44]  Carleen recounts when she realized that she was good at problem-solving.

* Carleen found that people often described her as a good problem solver.* The more connections she has, working internally at a company, the better she’s able to diagnose their problems.

[5:56]  Why was Carleen hired at VIDERI?

* VIDERI is a B2B hardware-software company. * The organization makes it easy for Outfront Media to better program digital ads and serve specialized content to their targets on the New York subway system. * They wanted to build out consumer hardware, and Carleen was hired for her experience in building and launching new products.

[10:19] Carleen gives insights into the processes that she creat...