Season pass renewals should be seamless, fast, and guest-friendly, yet many attractions still struggle with outdated processes that frustrate both staff and visitors. In this episode of Live with Sondra, Sondra Shannon, CEO of Gatemaster Technology, shares firsthand experiences and industry best practices for making season pass renewals more efficient and guest-centric.

In this session, Sondra will cover:

• The Guest Experience First Approach: How long lines and inefficient processing negatively impact guest satisfaction.
• The Power of Family Accounts: Why Gatemaster pioneered family memberships and how they streamline pass renewals for multi-member households.
• Mobile Season Passes & On-the-Go Access: How digital passes eliminate wait times and enhance convenience.
• Removing Bottlenecks with Integrated Systems: Why your POS and ticketing system should communicate seamlessly to avoid unnecessary back-and-forth.
• How Online Processing Increases Revenue: Guests expect mobile-friendly season pass renewals—don’t lose up to 40% of potential sales!

💡 If your season pass renewal process involves excessive lines, multiple receipts, and manual entry, it’s time to upgrade.

Connect with Sondra Shannon to learn more about Gatemaster’s role in streamlining operations, improving season pass renewals, and enhancing guest experiences: https://www.linkedin.com/in/sondrashannon/

🎤 Want to be a guest on my show? Apply here: https://forms.office.com/r/Y4kGTcaWw4