What if you could streamline your supply chain and cut costs without sacrificing quality? Join us at SMTA Guadalajara 2024 as we chat with Justin Worden from ROCKA, who uncovers the secrets behind the company's rapid global expansion and its unique manufacturing strategy. Get an inside look at how ROCKA's focus on producing high-quality consumables like stencil rolls and ESD equipment in North America translates to competitive pricing and superior products for customers around the world.

Justin also shares insights on ROCKA's impressive partnerships with major industry players like Indium, Weller, and Zestron, as well as their approach to meeting diverse market demands. From leveraging their manufacturing roots in Guadalajara to eliminating middlemen, discover how ROCKA has positioned itself as a leader providing cost-effective solutions without compromising quality. 

This is an episode packed with valuable lessons for anyone looking to understand the nuances of global manufacturing and distribution in the electronics manufacturing industry.

EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)

You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.