Kelsey Mullaney is a founder, builder, and operator who’s spent the last decade working across martech, data, and go-to-market teams. She’s currently the co-founder and CEO of Strata, an AI-native integration platform focused on helping companies get customer data where it needs to go—reliably and without engineering bottlenecks.

During this episode, we discuss:

• How she started her career in martech in San Francisco
• The pattern she noticed with companies struggling with integrations
• How Strata saves lots of time and resources
• The level of maintenance that’s required with so many integrations
• Interesting requests she’s seeing right now
• Why Strata is a better tool than Zapier
• What the founder journey has been like throughout the past 10 months
• Going through a self-discovery phase when becoming a founder
• How they’ve bootstrapped their startup
• The benefits of having two co-founders
• Why cofounders should do strengths finder
• What’s being released this year
• Why Boston is a great city for tech

And more. Tune into this episode as we dive into all things integrations!