In this intro episode, "Take A Swing At This," we knock writing off its high horse and hit at the power of discipline. With "They Beat Us To The Punch," Mark gives a blow-by-blow of a great column in Esquire. And for this version of "Hit Us With Your Best Shot," Dan punches out the storytelling details behind a new toy project. Get in on the action, say "Yo Adrian!" and tell us what words are filling your screen: [email protected]