We’re happy to welcome author, journalist, creative director and management consultant Mat Zucker. Mat is an old friend from our Ogilvy days who exemplifies grit, determination and creativity in his career. Mat has written about the inspirational, important and quirky things he’s experienced in his new book, Bronze Seeks Silver: Lessons From a Creative Career in Marketing (buy it at http://bronzeseekssilver.com). In the first half of our interview, Mat provides insightful writing tips, so check it out now.