Are you ready to take your website's health from mediocre to exceptional? Tune in as we take you behind the scenes of a live website audit. Whether you're a web novice or a seasoned pro, this episode will equip you with the knowledge to optimize your site, boost its performance, and climb the SEO ladder. Don't miss out on these practical insights that could transform your digital presence!

Timeline Summary:

• [00:00:40] Introduction to Cricket Matters 
• [00:02:29] Ahrefs Tool Introduction 
• [00:03:43] Website Health Score Reveal 
• [00:06:08] SSL Certificate Importance 
• [00:13:02] Final Health Score and Next Steps 

Key Takeaways:

1. Understanding Website Audits: The episode breaks down how to perform a website audit using Ahrefs, illustrating the importance of regular site checks to maintain and improve website health.
2. SEO Essentials: Learn about critical elements like SSL certificates, HTTPS vs. HTTP links, and the impact of these on your site's security and Google ranking.
3. Practical Demo: A real-time demonstration of fixing errors on a website, showcasing how quick interventions can drastically improve site health.
4. User Experience Focus: The discussion emphasizes that Google values user experience highly, which includes fast loading times, mobile responsiveness, and secure browsing with HTTPS.
5. Resources for Improvement: James and Josh provide resources and tips for listeners to conduct their own audits and highlight when it's wise to seek professional help.
6. Importance of Continuous Monitoring: The podcast stresses the need for ongoing website reviews to ensure the site remains optimized and performs well against competitors.

Websites and Links Mentioned:

• Ahrefs Website
• Free Website Audit

Quotes:

"Optimizing your site's health is like maintaining your personal health; both need regular checks and timely actions." — James Breese

"Even the smallest website error can impede your SEO progress; it's crucial to fix these quickly." — James Breese

"Your website’s backend is as important as the content on the front. Google cares about both!" — Josh Kennedy

"HTTPS is not just a prefix; it's a shield against potential threats to your website." — James Breese

"A good user experience starts with a well-structured, securely linked website." — Andrew Wallis

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Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we’re simplifying the complex world of link building. Whether you’re trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, and guide you through the nuances of toxic and broken links. Press play now to transform your website into a Google favorite!

Timeline Summary:

• [00:00:05] SEO and Link Types Overview
• [00:01:18] Three Types of Links Explained
• [00:02:00] Importance of Efficient Internal Links
• [00:04:20] What Are Backlinks and Toxic Links?

Key Takeaways:

1. Types of Links: Learn about internal, inbound, and outbound links—each plays a crucial role in website authority and user retention.
2. Internal Links: These are pivotal for SEO as they help Google crawl your website more efficiently, enhancing user experience and site navigation.
3. Inbound and Outbound Links: Inbound links boost your website’s authority by other sites referencing yours, whereas outbound links show your resourcefulness and credibility.
4. Toxic Links: Understand the harm toxic links can cause to your SEO efforts and how to use Google's disavow tool to protect your site’s reputation.
5. Strategic Link Building: Discover the importance of earning quality backlinks naturally through valuable content creation like blogging.
6. Link Building Techniques: Learn modern strategies like appearing on podcasts or collaborating with other webmasters to gain quality links.
7. SEO Best Practices: Emphasize regular audits of your link health to avoid penalties from Google and maintain a robust online presence.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"Links tell Google you're an authority and you take good care of your website." — James Breese

"Internal links make your website efficient for Google to crawl." — Andrew Wallis

"Earn your links, don't buy them. Google knows the difference." — James Breese

"Toxic links are like bad cholesterol for your website’s health." — James Breese

"A good linking structure equals better traffic, leads, and sales." — James Breese

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expert insights to elevate your online presence!

Timeline Summary:

• [00:00:42] Frizzo Website Launch
• [00:01:21] Staging and Testing
• [00:04:28] SEO and Google Rankings 
• [00:06:34] Cricket Matters Revamp 
• [00:07:55] Website Health and Speed 

Key Takeaways:

1. Pre-Launch Testing: Before going live, it's crucial to conduct a thorough staging process, which includes testing links and functionality to ensure no errors that could impact user experience.
2. SEO Essentials: Integrating tools like Google Analytics and Search Console right from the start is vital for tracking and improving your website's search engine performance.
3. Optimization for Mobile and Desktop: Confirm that the site works flawlessly across all devices to cater to a broader audience.
4. Feedback Loop: Utilize initial user testing with a small group to gather valuable feedback and make necessary adjustments.
5. Content Must-Haves: Ensure your site includes essential pages like About Us, Contact Us, and Privacy Policies to meet user expectations and legal requirements.
6. Post-Launch Monitoring: After the site goes live, continuous monitoring and tweaking based on user interaction and site performance are necessary.
7. Platform Considerations: While platforms like Wix or Squarespace might be good starting points, WordPress is recommended for scaling, optimizing, and customizing your website extensively.

Websites and Links Mentioned:

• Strength Matters
• Website Audit
• Free Strategy Call

Quotes:

"Launching a new website involves more than just going live; it’s about creating a fully functional, error-free environment." — James Breese

"Ensure every aspect of your site works perfectly on both mobile and desktop to provide a seamless user experience." — James Breese

"SEO isn’t just an add-on; it’s a crucial foundation for your website’s visibility and success." — James Breese

"Feedback is invaluable—use it to refine and perfect your site post-launch." — Josh Kennedy

"First impressions online are crucial; optimize your site to make a powerful impact from the first click." — Andrew Wallis

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms. Whether you're a content creator, a marketer, or just curious about the mechanics of digital content, this episode packs a wealth of actionable insights tailored just for you!

Timeline Summary:

• [00:01:10] Discussing Blogging and Content Multiplication 
• [00:02:04] SEO Tactics and Content Depth 
• [00:03:00] Expanding Content into Multimedia 
• [00:04:43] Data-Driven Content Strategy 

Key Takeaways:

1. Content Starts with Data: Understanding what your audience is searching for is crucial. Our strategies are heavily data-driven, targeting specific keywords to meet the audience's needs.
2. Blogging as a Keystone: A well-crafted blog post not only boosts SEO but also serves as a springboard for creating varied content like videos, podcasts, and social media posts.
3. SEO Optimization: Detailed, well-researched articles with a focus on SEO can drastically improve your visibility and ranking on search engines.
4. Content Multiplication: Transform a single piece of content across different formats to maximize reach and engagement without reinventing the wheel.
5. Sustainable Marketing: Content creation is a cost-effective marketing strategy compared to paid advertising, offering more sustainable and long-term benefits.
6. Leverage Existing Content: Regular updates and repurposing old content can keep it relevant and improve site traffic.
7. Community Engagement: Encouraging audience interaction through comments, shares, and reviews can significantly enhance visibility and brand loyalty.

Websites and Links Mentioned:

• Strength Matters
• Cricket Matters

Quotes:

"Content creation starts with data—it's about what people need and seek." - James Breese

"A single blog post can become a pillar for a multitude of content forms." - Andrew Wallis

"SEO isn't just about visibility; it's about answering the real questions people have." - James Breese

"Turning data into content is where the real magic happens." - Andrew Walli

"If content is king, then data is its crown." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode where we unpack the profound impact of data analytics in steering marketing strategies! If you're eager to discover how real-time data can redefine your business growth, this episode is your treasure trove. Join us as we delve behind the scenes of Cricket Matters, revealing the tangible benefits of leveraging tools like Google Search Console and advanced email metrics to optimize and revitalize marketing efforts.

Timeline Summary:

• [00:01:18] Data Review, Google Search Console
• [00:02:00] Website Performance Insights 
• [00:06:00] Email Metrics Discussion 
• [00:11:00] Content Strategy Planning 

Key Takeaways:

1. Google Search Console as a Necessity: Discover how this tool provides invaluable insights into website traffic and user engagement, which are crucial for tweaking marketing strategies.
2. Impact of Email Marketing: Learn from the staggering success of targeted email campaigns, which boast high open and click-through rates, underscoring the importance of engaging content.
3. Understanding Audience Search Behavior: Gain a clearer picture of what potential customers are searching for, allowing for more focused content creation that directly addresses user needs.
4. The Power of Data in Content Strategy: See real examples of how data-driven insights lead to better content alignment with audience interests, significantly boosting online visibility.
5. Long-Term Data Analysis Benefits: Realize the long-term benefits of regularly checking and analyzing marketing data to stay ahead in a competitive market.
6. Audience Re-engagement Strategies: Strategies for re-engaging an audience through effective communication and tailored content.
7. Future Planning Using Insights: How current data influences future marketing tactics and content planning for better alignment with audience needs.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"Harness the hidden power of Google Search Console to revolutionize your marketing efforts." - James Breese

"Incredible stats with email marketing show the power of engaged audiences." - Andrew Wallis

"Knowing what your audience searches for is like having a roadmap to their needs." - James Breese

"Data is not just numbers, it's the voice of your potential customers." - James Breese

"Every piece of data tells a story, make sure you're listening." - Andrew Wallis

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you're intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth, or simply a fan of cricket, this episode is tailor-made for you.

Timeline Summary:

• [00:01:00] Initial Success and Setback
• [00:02:00] The Lean Startup Approach
• [00:04:00] Strategic Revamp Plans Unveiled
• [00:06:00] Defining Services and Google Strategy

Key Takeaways:

1. Cricket Matters started as a lean startup experiment, quickly proving its potential by attracting clients through simple digital efforts.
2. After a brief hiatus, the decision to revamp was driven by newfound inspiration and the realization of the unique position Cricket Matters holds in the fitness and cricketing worlds.
3. The revamp strategy emphasizes speedy, content-rich website design and clear definition of services to improve Google rankings and user experience.
4. Focused content creation, including blog posts, podcasts, and a strong YouTube presence, are identified as key tactics for engagement and authority building.
5. Understanding the difference between strategy (the overarching plan) and tactics (individual actions) is crucial for effective digital marketing.
6. The journey promises to be a "warts and all" adventure, offering transparent insights into the challenges and solutions encountered along the way.
7. This episode is an invitation to listeners to learn and apply these strategies to their businesses, regardless of the industry.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

 Quotes:

"We're not just peddling ideas; we're showing you, step by step, how we grow." - James Breese

"It was a lean startup approach... It did its job." - Andrew Wallis

"Blogging is far from dead. Google sends a lot of traffic to businesses via blog posts." - James Breese

"Strategy is the overarching theme... Tactics is the individual implementation." - James Breese

"Make sure you're passionate and do something yourself that amplifies what you're trying to do." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we delve into the crucial world of Google reviews and their undeniable impact on local businesses, with a special focus on gyms and fitness centers. Join us as James Breese and Andrew Wallis from Strength Matters unravel the secrets behind leveraging these reviews to skyrocket your business's online visibility and customer trust. Whether you're a seasoned business owner or new to the digital marketing arena, this episode packs a punch with actionable insights and easy-to-implement strategies that promise to transform your approach to online reviews. 

Timeline Summary:

• [00:00:48] Contrasts in Business Review Strategies
• [00:02:30] Benchmarking and Aiming for More Reviews
• [00:03:29] Secret Bonus Hack for Reviews
• [00:04:40] Photo Reviews: A Golden Strategy

Key Takeaways:

1. The Power of Recent Reviews: Recent Google reviews significantly boost local businesses' rankings across various sectors, not just gyms.
2. Strategy Contrast: Many businesses fail to recognize the importance of Google reviews, while those who focus on generating organic, positive reviews see substantial traffic increases.
3. Benchmarking for Success: Aim for at least one review a week to outdo competitors and enhance your Google Maps ranking.
4. Engagement is Key: Replying thoughtfully to every review increases your business's trustworthiness on Google.
5. Photo Reviews Enhance Visibility: Encouraging clients to post photos with their reviews can turbocharge your business's online presence.
6. The Personal Touch Matters: Sending personalized thank-you cards to reviewers can foster goodwill and enhance word-of-mouth marketing.
7. Continuous Improvement: Always look for ways to innovate in gathering and utilizing reviews to stay ahead in the digital space.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"Google reviews can skyrocket your local business's online visibility." - James Breese

"Aim for at least one review a week to stand out." - James Breese

"Engaging thoughtfully with reviews signals your business's legitimacy." - James Breese

"Photo reviews turbocharge your online presence." - James Breese

"Personal touches in marketing foster goodwill and enhance visibility." - Andrew Wallis

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the benefits, strategies, and tools for leveraging FAQs to enhance your content marketing game.

Timeline Summary:

• [00:00:00] Unleash the FAQs
• [00:03:00] FAQs Boost SEO 
• [00:06:00] Reddit and Quora 
• [00:07:00] Crafting Concise Content
• [00:08:00] Key Takeaways 

  Key Takeaways:

1. FAQs as Content Catalysts: Start by identifying questions from clients or prospects to seed your content creation process effectively.
2. SEO Supercharge: Incorporate FAQs into your blog posts to demonstrate expertise and improve search engine rankings, leveraging tools like SEMrush or UberSuggest for keyword optimization.
3. Community Insights: Explore platforms like Reddit and Quora to uncover trending topics and engage with audience questions for content inspiration.
4. Crafting Quality Content: Aim for a balance between delivering value and brevity, focusing on succinct yet informative posts tailored to audience needs.
5. Optimization Strategies: Optimize keywords and encourage audience engagement to maximize the reach and impact of your content.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"Unleash the power of FAQs to transform content gold." - Josh Kennedy

"FAQs aren't just questions, they're SEO superchargers." - Andrew Wallis

"Reddit and Quora: Where community questions spark content ideas." - Andrew Wallis

"Craft concise content: Quality over quantity is key." - Andrew Wallis

"Optimize your keywords and elevate your content game." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.

Timeline Summary:

• [00:00:05] Focus on SEO
• [00:02:25] Know Your Audience
• [00:03:51] Swipe Competitors' Best Topics
• [00:06:11] Optimize for Search Intent
• [00:07:35] Create a Content Calendar
• [00:09:37] Promote Content Across Channels
• [00:11:14] Quality Over Quantity in Word Count

Key Takeaways:

1. SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.
2. Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.
3. Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.
4. Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.
5. The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.
6. Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.
7. Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis

"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis

"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy

"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis

"Quality over quantity will always win in the content game." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, this episode is a must-listen. We unravel the mystery behind the 90-day success formula that has transformed countless fitness businesses. Join us as we explore the power of preparation, strategic planning, and setting actionable goals. Whether you're a seasoned fitness professional or just starting out, this episode is packed with insights that will propel you towards your business objectives.

Timeline Summary:

• [00:00:04] Introduction to Planning and Preparation
• [00:01:05] Entering Quarter Two: Strategy Unveiled
• [00:02:09] Reflecting on Past Successes
• [00:03:18] Scoring Personal Development
• [00:07:09] The 90-Day Intent Planner Explained

Key Takeaways:

1. The Importance of Planning: Understand why failing to plan is planning to fail, especially in the fitness industry.
2. 90-Day Success Formula: Learn how actions taken today reflect in your business 90 days later, emphasizing the need for continuous effort and strategic planning.
3. Reflecting on Past Successes: Discover the value of looking back at your previous quarter's achievements to guide your future actions.
4. Personal Development Scoring: The significance of scoring yourself on personal development and ensuring you're not neglecting your own health and wellness.
5. The 90-Day Intent Planner: A step-by-step guide on how to use the planner to set actionable goals, measure success, and plan for the future.
6. Commitment Levels: Assessing your commitment to your goals and how it affects your ability to achieve them.
7. Rewarding Yourself: The importance of setting rewards for achieving your goals to maintain motivation and celebrate successes.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"Fail to plan, plan to fail. The essence of success lies in preparation." - Josh Kennedy

"What you do today in your business reflects in 90 days. Act accordingly." - Josh Kennedy

"Reflecting on past successes is the first step towards future achievements." - Andrew Wallis

"Score yourself on personal development; it's as crucial as your business goals." - Andrew Wallis

"The 90-Day Intent Planner: Your roadmap to success in the fitness industry." - Andrew Wallis

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system