You don’t build a powerful brand by accident — and you definitely don’t build it without first building yourself.

In this episode of Projecting Grandeur, I sit down with Michelle Tores — founder of LaTigresa Fitness Co. — to talk about what it really takes to launch a fitness brand with purpose, power, and personality.

From starting with nothing to becoming a force in women’s fitness, Michelle brings the truth about discipline, self-worth, strategy, and showing up when no one is cheering yet.

🔥 Inside this episode:

• How Michelle built LaTigresa from the ground up

• Why community beats clout — every time

• The mindset behind showing up strong (even on hard days)

• What it means to lead with conviction and confidence

If you’ve ever felt the pull to build something big while staying grounded in who you are — this conversation will light your fire.