Ben Plumley is joined by Professor Heidi Larson, Co-founder and Chair of the Global Listening Project (GLP), and Susie Barnes, Senior Vice President of Global Medical Affairs for the Vaccines Division at GSK to discuss the importance of building trust and motivating awareness about new technologies in global health. The conversation covers the collaboration between the GLP and GSK, insights from their research on trust during COVID-19, and how community engagement and innovative communication strategies play a crucial role in vaccine confidence and public health. They emphasize the need for holistic approaches to prevention and the challenges of addressing vaccine hesitancy in an evolving technological landscape.

00:00 Introduction and Podcast Overview

00:45 Episode Topic: Building Trust in New Technologies

01:09 Meet the Guests: Professor Heidi Larson and Susie Barnes

02:31 The Global Listening Project and GSK Partnership

03:44 Impact of COVID-19 on Trust and Vaccine Confidence

07:22 The Role of General Practitioners and Community Health Workers

14:41 Advancements in Vaccine Technology and Prevention

19:16 Communication Strategies in the 21st Century

28:04 AI and the Need for Multiple Listening Strands

28:42 Engaging Communities in Healthcare

29:21 The Future of Therapeutic Relationships

30:58 Challenges in Vaccine Access and Trust

33:27 Communicating Science Effectively

36:06 Global Listening Project Insights

37:38 Understanding Measles and Immune Amnesia

39:39 Balancing Individual Rights and Societal Responsibilities

42:11 Next Steps for the Global Listening Project

46:43 GSK's Commitment to Prevention and Partnership

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