Jordan Peterson dropped something on Instagram that stopped me cold. "If you're not having to think about something big and stressful, then all you'll think about is something small and delusional." Hit me like a truck. Made me realize something about the difference between people who grow and people who stay stuck. Right now I'm thinking about building companies. Taking the company public. Speaking gigs. My kids turning eighteen soon. Real things. Big things. Stressful things. But they're actually happening. They matter. They push me forward. But when you don't have bigger challenges your brain fixates on this meaningless stuff. It treats minor inconveniences like major crises. That's the trap of comfort. When you remove real challenges from your life you don't get peace. You get obsessed with trivial problems. Here's what I learned about stress and pressure. They're not something to avoid. They're something to seek out. The only way to grow is through pressure. The only way to gain experience is through stress. Whatever you're dreaming about amplify it by two. Make it harder. Make it scarier. Put real pressure on yourself. That's how diamonds are made. Coal compressed under enormous pressure. You need that pressure to become who you're meant to be. Stop avoiding stress. Start seeking the right kind of stress. Big challenges. Real problems. Meaningful pressure that pulls you toward your potential.

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