Barry Shore is the Ambassador of Joy. His Mission is to transform the world through JOY. He is also a successful serial entrepreneur with 2 exits and 3 issued patents. In September 2004 he became a quadriplegic overnight from a rare disease. His journey to regain mobility pushed him to Go MAD (Make A Difference). He set out to build a platform to teach people to LIVE in JOY, daily. No matter the situation. To that end BarryShore.com and The JOY of LIVING Institute™ were born.