Many organisations have a plethora of great ideas but are unable to turn these ideas into some form of value.

Innovations do not catch on and their potential impact is lost. The harsh reality is that it does not matter how good an idea is, there are a multitude of reasons why some innovations are not contagious.

Connecting infection duration, opportunities, transmission and susceptibility is what we describe as joining the contagious innovation dots.

And Strictly Come Dancing is a great example of how to join the dots to create a contagious and innovative franchise.