Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week's episode, we discuss their potential impact on your law firm's digital marketing strategy and what you should consider doing about it, which again shouldn't come as a surprise if this is not your first time listening to our show.

We all knew of the much-anticipated page user experience update. Still, we take a moment to review the two code updates that sandwiched it along with a two-stage spam update that also generated some positive impact on the SERPs. Who saw the most disruption, and how it affected the legal industry.

Since we are already on the topic and will also kick in this summer, starting September, we discuss Google's new three-strike Google Ads policy that can take get your PPC strategy shot down in less than 90 days and how to avoid that from happening to you.

Resources mentioned in our episode:

• July Google’s algorithm update recap
• June’s Spam update, what do you need to know about it
• Google Ads new three-strike policy roll-out  

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