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Striking Gold in the Jewelry Industry: Georgia Humbert Shares Smoothie London Jewelry's Marketing Playbook
Summary
After years of buying throwaway earrings that would turn her ears green, Georgia Humbert was tired of the never-ending cycle of buying boring, easily tarnished earrings. So, after searching for quality, stylish earrings that didn’t break the bank and not finding anything, she decided to start her own brand.
Enter Smoothie London, a brand specializing in huggy hoop earrings that has expanded into more over the years.
Throughout the episode, Georgia shares her marketing successes and failures, highlighting the strategies that drive each stage of their marketing funnel, from using TikTok for brand awareness to email for sales conversions.
Actionable Tips You’ll Walk Away With From This Episode
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
00:41 The beginning of Smoothie London
02:30 Marketing strategies in the early days
04:07 The content strategy behind their TikTok virality
056:11 Converting content
07:29 Not everyone buys right away. Here’s why that’s okay
08:58 How to sell as a brand that doesn’t “solve a problem”
11:10 What marketing strategies didn’t work
12:22 How they’re present on multiple social platforms
13:04 Email list growth strategies
15:33 Their email welcome sequence
17:12 The key to more reviews
18:34 The power of the founder’s presence in a brand’s marketing
22:05 Overcoming the fear of showing your face on social media
24:03 The difference in giving it your all in your content vs playing small
27:02 Marketing your product with UGC vs influencers
28:46 Effective guidelines for UGC creators
32:14 Finding great UGC creators and influencers
35:50 Georgia's favorite marketing tip for new brands
36:34 Georgia and Smoothie London’s info
Connect with Georgia and Smoothie London:
Connect with LC Creative and Lindsay:
View all episodes
By Lindsay BellSummary
After years of buying throwaway earrings that would turn her ears green, Georgia Humbert was tired of the never-ending cycle of buying boring, easily tarnished earrings. So, after searching for quality, stylish earrings that didn’t break the bank and not finding anything, she decided to start her own brand.
Enter Smoothie London, a brand specializing in huggy hoop earrings that has expanded into more over the years.
Throughout the episode, Georgia shares her marketing successes and failures, highlighting the strategies that drive each stage of their marketing funnel, from using TikTok for brand awareness to email for sales conversions.
Actionable Tips You’ll Walk Away With From This Episode
Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:
00:41 The beginning of Smoothie London
02:30 Marketing strategies in the early days
04:07 The content strategy behind their TikTok virality
056:11 Converting content
07:29 Not everyone buys right away. Here’s why that’s okay
08:58 How to sell as a brand that doesn’t “solve a problem”
11:10 What marketing strategies didn’t work
12:22 How they’re present on multiple social platforms
13:04 Email list growth strategies
15:33 Their email welcome sequence
17:12 The key to more reviews
18:34 The power of the founder’s presence in a brand’s marketing
22:05 Overcoming the fear of showing your face on social media
24:03 The difference in giving it your all in your content vs playing small
27:02 Marketing your product with UGC vs influencers
28:46 Effective guidelines for UGC creators
32:14 Finding great UGC creators and influencers
35:50 Georgia's favorite marketing tip for new brands
36:34 Georgia and Smoothie London’s info
Connect with Georgia and Smoothie London:
Connect with LC Creative and Lindsay: