Last year Endava was awarded Stripe’s Partner of the Year for our work in the UK and Ireland. As global players, both Endava and Stripe are committed to working together to provide better payments experiences. Samantha Phillips, Stripe’s Payments Performance Strategist, shares her insight on how cultural norms, innovation and regulation are shaping adoption of APMs and LPMs regionally. We even look ahead to 2050 for her long view on where we’re all heading!