That title make you do a double take?

Yup, same for the producer of this podcast.

Looking past Brian's colorful selection for a show title, we take a look at an interesting similarity between strippers and newscasters.

https://www.youtube.com/watch?v=jYzOVrEnqF8

Transcription

Strippers versus newscasters, or how are strippers like newscasters.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

This is an interesting concept but once you think about how our strippers like newscasters and specifically those newscasters that you see in cable news, alright.

If you've gotten to watch much cable news, they're worse now than they've ever been in terms of doing a very specific thing that strippers are also known for doing.

In fact, it's so built into the idea and you don't have to have ever been to a strip club to understand the process here, okay?

You've seen movies, everything else, you understand that the strippers' job is to tease, they're teasing. They're teasing a process. That it's teasing. Something that the person's not going to get, they legally cannot get it, you know, in most cases, they're not going to get it from that person.

They're teasing their product, they're pushing it right in the person's face.

And that there's something very interesting about the psychologically to people.

Not just men, and women to the tease attracts.

The tease gets a person hooked, to go to the next step in whatever process you're talking about. And what are we talking about here, we're talking business, okay, this is a business show and we're talking about business concepts, things that would help a business owner or executive to be able to move things forward.

And you got to understand the real magic.

If you're looking to take someone, what we talked about yesterday was advancing.

If you're looking to advance somebody, if you're looking to advance a complete stranger into becoming a possible lead for your business, if you're looking to take a lead and turn them into a customer, if you're looking to take a customer and have them buy something more or to opt-in to something that is going to be more of a continuity product that they pay on a regular basis.

If you're looking to take them from a continuity product, on to a higher-end product, it doesn't matter, the same thing is true no matter what part of the quote-unquote funnel that they're in. And that's a tease.

It's one of the best uses of attention-getting of anything in the world.

It's the ability to say something without actually saying that and without giving all the details. It's it's open. It's an open loop. It's the concept of putting something out there and leaving something missing, purposefully leaving something missing.

So that they feel the need to go a little further and find out a little more and see what's missing.

So how are strippers like newscasts?

Well, newscasters do the same thing on cable news. So they'll say we're coming up at 11 This and this, this and this, this and this, and they say something provocative to get you to go on to the next level, both newscasters and political commentators.

So you'll see this on the political shows, they will say something outrageous, you know, what has Joe Biden done again today that has outraged half of America, you know, that they'll say something in order to get you...