Kadal Osai FM 90.4 CR's STRIVE - Kadal Kaappaan Radio series has been brought to you by Guindy Warehousing and Industrial Logistics Pvt. Ltd.

Through the Kadal Kaappaan initiative, Kadal Osai FM 90.4 CR has been promoting the rescue and release of endangered vulnerable marine species, particularly sea turtles, by creating awareness on the importance of the species to marine ecology. In this radio series, we meet with the fishing community, experts and other stakeholders to speak up about the practice of rescuing sea turtles for the greater good of the ocean.

One of the CR's parent organization's original initiatives for sea conservation, this initiative offers a cash prize of Rs.1,000/- and recognition certificate to fishermen who release sea turtles caught in their nets as bycatch which has been a massive success in the region, incentivizing the act of rescuing sea turtles.

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