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Strong Brands & Dirty Birds | Jack Gilbert
Jack Gilbert is a runner, marketing specialist, and founder of Dirty Bird Run Club based in New York City. In our conversation, we explore how to cultivate an authentic, lively running community as well as the diluted usage of the word 'club'. We discuss the key ingredients for a strong brand, the importance of intentionality behind your company values, and a lot more.
Timecodes:
(1:15) - Jack’s Injury Recovery
(7:18) - Learning Your Body Through Rehab
(10:23) - Foundational Elements of a Strong Brand
(14:00) - Perfectionist Vs. Hypercritical
(15:23) - Minimal/Monotone vs. Abstract/Colorful
(17:38) - Glaring Mistakes Brands Make
(19:14) - The Value Of Partnerships
(21:18) - ‘Lifeletes’ Vs. Athletes
(25:55) - UGC, Paid Content, & Ads
(29:24) - High Production Vs. Raw Content
(32:50) - Story Behind Dirty Bird Run Club
(35:50) - How To Cultivate An Irresistible Culture
(38:47) - Avoiding Redundancy
(40:49) - Protecting The Club From Toxicity
(43:42) - Diluted, Broad Usage of ‘Clubs’
(47:12) - Perspective Towards Competition
(50:00) - Monetization of Running Clubs
(53:57) - Expanding Behind a Locality
(57:21) - Modern Running Media
(1:01:27) - Personalities in Endurance Sports
(1:04:55) - What’s Next for Jack
(1:06:42) - Strategy for Growing a Community
For More:
Follow Brock on Instagram
Follow Brock on YouTube
Follow Jack on Instagram
Follow Dirty Bird Run Club on Instagram
Support The Podcast:
switchback Electrolytes
Ten Thousand | Code: COVINGTON
Flux Footwear | Code: BROCK
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By Brock Covington
4.5
1313 ratings
Jack Gilbert is a runner, marketing specialist, and founder of Dirty Bird Run Club based in New York City. In our conversation, we explore how to cultivate an authentic, lively running community as well as the diluted usage of the word 'club'. We discuss the key ingredients for a strong brand, the importance of intentionality behind your company values, and a lot more.
Timecodes:
(1:15) - Jack’s Injury Recovery
(7:18) - Learning Your Body Through Rehab
(10:23) - Foundational Elements of a Strong Brand
(14:00) - Perfectionist Vs. Hypercritical
(15:23) - Minimal/Monotone vs. Abstract/Colorful
(17:38) - Glaring Mistakes Brands Make
(19:14) - The Value Of Partnerships
(21:18) - ‘Lifeletes’ Vs. Athletes
(25:55) - UGC, Paid Content, & Ads
(29:24) - High Production Vs. Raw Content
(32:50) - Story Behind Dirty Bird Run Club
(35:50) - How To Cultivate An Irresistible Culture
(38:47) - Avoiding Redundancy
(40:49) - Protecting The Club From Toxicity
(43:42) - Diluted, Broad Usage of ‘Clubs’
(47:12) - Perspective Towards Competition
(50:00) - Monetization of Running Clubs
(53:57) - Expanding Behind a Locality
(57:21) - Modern Running Media
(1:01:27) - Personalities in Endurance Sports
(1:04:55) - What’s Next for Jack
(1:06:42) - Strategy for Growing a Community
For More:
Follow Brock on Instagram
Follow Brock on YouTube
Follow Jack on Instagram
Follow Dirty Bird Run Club on Instagram
Support The Podcast:
switchback Electrolytes
Ten Thousand | Code: COVINGTON
Flux Footwear | Code: BROCK