We revisit some episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas. This episode dives into the dynamic world of builder partnerships with Madison Saab, VP of National Accounts at A Better Blind. In a high-energy conversation with host Sam Marcoux, Madison shares:

- How a career path in engineering led to blinds and builders

- What it means to bring tech-savvy strategy to a traditional product

- The importance of turnkey readiness and builder incentives

- Key lessons in leadership, mentorship, and navigating industry change

- Why the building industry keeps people coming back—and staying for life

Insightful, funny, and full of actionable ideas for anyone in building and design.