The Pledge Campaign is the time of year when we dream about what the Ethical Society of St. Louis could be and do if we had all of our needs met, and strategize ways to meet those needs. We need strong roots to build a strong future. Now is the time to reinvest in the future of the Society and to imagine what we can create together. This Platform talk is offered in conjunction with President-elect Scott Wright’s Opening Words for this day, as we launch pledge season together.