Based on my popular Dieline.com series "Packaging 101" we discuss the value of structural packaging design and how to break up the monotony of the retail shelf. How to think about structure from a graphic stand point and how to test structural designs. 

This episode is great if you're looking for a way to challenge an existing brand, or take a new look at your own packaging design process and want to add a new tool to your design quiver. 

If you’re expecting beautifully printed graphics on packaging to differentiate your product from the competition, think again. Before visual design creates a need in the consumer to interact with your product, the consumer recognizes color and shape. Having defined the parameters within which you are able to create, the focus now shifts to defining; white-space, user-experience, materials, shape, and structure. 

Can you push beyond the established packaging design boundaries?

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Learn more about factory-direct packaging from our sponsor International Direct Packaging - https://idpdirect.com