In this episode of Forge, Josh and Kenton explore what it really looks like to build a business around the work you actually love. As the demands of leadership grow, so does the pressure to fit into a predefined version of what a CEO “should” be. But the reality is far less rigid.

For many builders and entrepreneurs, the path forward isn’t about stepping away from the work that brings energy and clarity, it’s about learning how to structure your time so you can stay in it.

The conversation unpacks the tension between productivity and burnout, and how easily leaders can find themselves stuck in roles that drain them rather than drive them.

Josh shares his evolving approach to designing a weekly rhythm that allows him to stay on the tools, lead his team, and still carve out space for high-level thinking.

Throughout the episode, they dig into the importance of understanding your own wiring as a leader. From how you process ideas, to where you find clarity, to what actually makes you effective day to day, the conversation highlights how self-awareness plays a critical role in long-term success.

They also reflect on how forcing yourself into roles that don’t fit can create unnecessary stress, while leaning into your strengths can dramatically increase both output and satisfaction.

At its core, this episode is about rejecting one-size-fits-all leadership advice and instead building a rhythm that aligns with your strengths, your season, and your responsibilities. It’s a conversation about freedom, ownership, and the ongoing process of figuring out what actually works.

Original theme music composed and performed by Ben Smith

Produced by Seth Steward Productions

Co produced by Kalen Wookey

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