The E1B2 Collective Podcast

Structure Comes Last


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If you take nothing else from this episode, take this: structure should come last. In this deeply reflective solo episode, AJ unpacks the trap too many orgs fall into—designing frameworks and org charts before ever stepping foot in the actual work.

He contrasts two experiences: one, a six-month exercise in theory; the other, a four-month immersion into execution, learning, failing, pivoting—and only then building structure based on what was real.

This episode is a manifesto for action-first leadership. For those launching new teams, building new verticals, or driving behavior change—this is your blueprint. Start with the work. Let the rooms tell you how the house should be built.

As always—just a few thoughts, just a few perspectives.

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The E1B2 Collective PodcastBy The E1B2 Podcast

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