In this episode, Rob explores the optimal structure for educating new leads, sharing your story, and placing relevant offers.

Prefer to read? Read the Text Version

Takeaways:

• People tend to overcomplicate marketing systems.
• Onboarding is a critical stage in the new prospect relationship.
• Pay attention to immediate engagement after opt-in.
• Thank you pages should be optimised for both user experience and tracking.
• Ongoing communication should include repurposing past content.
• Direct mail remains a valuable tool in a digital world.
• Multi-channel marketing enhances client engagement and retention.

Chapters:

00:00: The Journey to Infusionsoft Expertise

04:51: Building Effective Systems

17:53: Onboarding and Orientation Strategies

23:58: Catch Up and Ongoing Communication

28:28: The Importance of Multi-Channel Marketing

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To work with Rob, check out the 'Story Jumpstart' service at https://storysellinglab.co.uk/jumpstart-service/