In the latest installment of "How To Sell More," we explore the nuances of crafting an effective discovery call. Our expert guest, Nikki Rausch, stresses the essential task of zeroing in on a potential client's specific needs.

Key takeaways:

• The heart of a discovery call is the accurate recognition and comprehension of the client's unique challenges.
• Achieving the perfect balance between detailed preparation and flexible responsiveness is crucial. 
•  Skillfully steering the conversation with targeted questions can transform the dynamic in your favor.

Nikki Rausch brings a wealth of sales expertise to the table, boasting over 25 years of experience and a track record of dealing with industry heavyweights like The Bill & Melinda Gates Foundation and NASA. Her extensive background is complemented by her roles as an accomplished writer, a frequently requested speaker, and the visionary leader of the Sales Maven Society.