Scalable lead distribution requires balancing three "masters": real-time speed, analytical depth, and immutable compliance. By structuring data around seven core entities—including leads, sources, and transaction logs—businesses can move beyond "provisional" metrics to calculate true net margins. Separating high-velocity operations from batch analytics prevents system outages while ensuring historical insights inform future routing. Advanced success depends on a feedback loop where batch data updates real-time logic. Features like predictive scoring and tiered fraud detection optimize margins by filtering low-quality leads and identifying sophisticated fraud. Finally, implementing server-side tracking helps bypass browser privacy restrictions, ensuring a complete and actionable data landscape for sustainable growth.