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Dan is walking through something he sees in almost every company he consults with. Most go-to-market teams aren't actually integrated, and it's costing founders and revenue leaders more than they realize.

This is part one of a five-part series on how to build a truly vertically aligned, integrated go-to-market team. Dan covers the first two steps: recognizing the problem, and how to pick the one to three verticals your entire team should rally around. He walks through a real example from a security company in the Mountain West to show how it works in practice.

If you're a founder, CEO, or revenue leader and your teams are running their own version of the strategy, this series is for you.

Chapters:

00:00 | Intro: the five-part series

00:41 | The silo trap most CEOs fall into

01:28 | What integration actually changes

02:01 | Step 1: Recognize you have a problem

02:31 | Step 2: Pick your verticals

03:35 | How to evaluate which verticals to target

04:28 | Real example and getting your team aligned

This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

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