Black Beauty Jag

Struggling to Be the Top Automotive EV Player in Europe #32


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The discussion presented in this episode of Black Beauty Jag revolves around the ever-changing landscape of electric vehicles (EVs) in Europe, particularly in light of the region's ambitious climate objectives. The hosts, Chloe and Caesar, delve into the implications of the European Union's 2035 deadline for banning new gasoline and diesel car sales, a policy framed as a generational task aimed at positioning Europe as a leader in the electric car revolution. This episode is part two of a three-part series on the topic.

"The EU proposed that the 2035 ban on new gas and diesel car sales, not just an environmental thing, they framed it as a generational task."  -Chloe [02:35]

They explore the current challenges faced by the automotive industry, including economic struggles exacerbated by competition from Chinese manufacturers, which has resulted in job cuts and a significant drop in the market value of Europe's largest carmakers. The conversation highlights the dissonance between the EU's climate ambitions and the reality of the automotive sector's capacity to adapt swiftly to these changes, emphasizing the need for a more pragmatic approach that balances environmental goals with economic viability.

  • The European Union's ambitious goal for 2035 to transition to electric vehicles reflects a generational task, yet current adoption rates are significantly lagging behind projections.
  • Jaguar Land Rover is navigating a tumultuous transition towards electric vehicles while facing economic pressures and competition from Chinese manufacturers.
  • The complex dynamics of the automobile industry in Europe highlight the tension between ambitious climate goals and the economic realities faced by legacy automakers.

The episode addresses many things, including quotes from high-ranking officials, as well as the contentious debate surrounding plug-in hybrid vehicles (PHEVs) as a potential compromise in the transition to fully electric vehicles. Chloe and Caesar weigh the merits and drawbacks of allowing PHEVs to remain on the market post-2035, questioning whether this strategy serves as a necessary bridge for consumer acceptance of electric driving or merely prolongs reliance on fossil fuels. This dialogue encapsulates the critical crossroads at which Europe finds itself, grappling with both the urgency of climate action and the complexities of ensuring a robust automotive industry that can thrive in a rapidly changing global landscape.


Chapters

  • 01:39 Discussion on EVs and Environmental Issues
  • 07:44 The Hybrid Debate: Necessary Bridge or a Dangerous Compromise?
  • 13:50 The Shift Towards Electric Vehicles: Challenges and Opportunities
  • 20:42 The Rise of Chinese EV Manufacturers and Its Impact on Europe
  • 28:28 The Rise of European Battery Manufacturing
  • 30:49 The Challenges of Scaling Battery Production in Europe


Episode Resources

  • German Court Sends VW Execs to Prison Over Dieselgate Scandal [Politico]
  • Scania and ABB E-mobility Sign Partnership on Charging Infrastructure [Powertrain Int'l]
  • PRESS RELEASE: Lyten to Acquire All Remaining Northvolt Assets... [Lyten.com]
  • How Brussels is Retooling Industrial Policy [Financial Times]
  • Chinese EV Giant BYD Outpaces Tesla With Annual Sales of More Than $100 Billion [CNBC]
  • The “Generational Task” [The Washington Post]
  • Why Europe is Rethinking Its Bold Plan to Phase Out Gas Cars [illuminem.com]
  • Jaguar CEO Shakeup: Is It Really the Pink Car? #30 [Black Beauty Jag Podcast Episode]


Episode Credits

Various fun sounds throughout this episode are either created within our studio or downloaded and licensed from Envato, with final mastering done in Seaside Records Studios.

Chloe and Caesar are AI synthetic voices. The content is put together by the Black Beauty Jag Podcast team and fed into the AI tool for Chloe and Caesar 🎙 to deliver on behalf of Michael and Deborah ❤️.

For more information or questions, please feel free to contact us via BlackBeautyJag.com/contact.

Some of the links in our show notes may be affiliate links. This means, at no additional cost to you, we may earn a small commission if you make a purchase through those links. We only recommend products or services we believe will add value.

Thank you for supporting Black Beauty Jag! 😎 She thanks you! 😎

© 2024 Seaside Records, part of Michael T. Anderson dba Anderson Creations

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Black Beauty JagBy Seaside Records Studio