You’re not alone and this episode offers a practical way out.

In this deep dive, we explore a value-first content strategy designed to help you build real engagement by shifting your focus from constant promotion to genuinely serving your audience.

You’ll discover:

• Why the 80/20 rule is a powerful framework for content strategy

• The three types of value that truly drive engagement: educational, entertaining, and inspirational

• How to identify what your audience actually values (using data, feedback, and research)

• How to build a content value matrix and a sustainable content system

• Practical methods to plan, execute, and measure content that builds trust not just metrics

This episode also walks you through:

• Creating a structured content calendar

• Measuring meaningful engagement (not vanity metrics)

• Optimizing your strategy through monthly, quarterly, and annual reviews

• Overcoming common challenges like lack of time, ideas, or resources. 

Curated and edited by Guenix Digital Podcast
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