The value of working while being uncomfortable.

https://www.youtube.com/watch?v=nri2SnnqmkQ

Transcription

Stuck, comfort, corollary.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I love talking about the psychology behind what makes us do things or not do things because it seems to be a big piece of my life up until now. It seems to also be a big piece of other people's lives that I work with.

I'm a Business investor, I work with a lot of different types of businesses.

Over time I both look into purchasing businesses and also come in as a partial investor. I work on situations of equity a lot of times, and this is a thing I run into over and over and over again with business owners.

Most business owners that are either looking to sell their business or are looking to take their business to the next level, so to speak, break it free from where it's at.

It's because of this concept of they're stuck and if you feel like you're stuck at any point, I'm going to bring up something that always and I haven't found. I have not found an exception to this quite yet.

If you're stuck in your business, you can't get it to grow any further. You can't get it, you can't feel like it's doing anything more for you.

If you're in that zone, you're also stuck so to speak, in comfort, or in the comfort zone.

You're comfortable, almost guaranteed.

So just give you an idea of how little graph here and I found this, this is part of being a packrat, I just found this in my office, I don't remember where it came from.

This is actually a Sharpie, but it's a mini Sharpie, I don't know, quite the use of having a mini Sharpie other than maybe putting it on your keychain. These people walk around with a big ball of keys and, and knickknacks.

I imagine this is what a person would use this for, I don't know if they still sell these things but this was the only Sharpie I could find. So probably gonna throw it away after this because it's not that not all that useful to me.

Here's the idea over time. If you're talking if we were to talk about comfort level. So as you get started, let's use business as an example.

This can happen anywhere but business is a great place to start. So if when you start your business, you're really uncomfortable and it takes really a long while to break free of to get any type of comfortability and then you start getting good at it, and you start feeling more and more comfortable.

Then you're and then pretty soon you're it's it gets really, really easy. And that's a good thing. That's kind of what you want, right?

That's what you want out of business. But here's the other thing that that occurs at the same time, is it's when you're the least comfortable, you also feel the least stuck because you've got nowhere else to go but up.

You're uncomfortable. And so if you were to take it the other way, when you're talking, when you're talking being stuck, and what will the opposite of stuck be kind of momentum. You're really at your own momentum, I can't think of another word to use right now. But you've got a movement going right here.

You and your idealism is at its highest, the more comfortable you get, the lower that gets. It's a strange thing. They're inversely related. So, comfort and, and a happy momentum.

They go against each other. And the more comfortable you get, the less momentum you get and somewhere down here you...