We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West.

Today’s Topics:

• DIY ecommerce is unrealistic — even for us
• Don’t create problems that don’t exist yet – part one
• The answers are normally obvious but hard to accept
• The "sunken cost" fallacy
• Don’t create problems that don’t exist yet – part two
• How accountability will make or break your business
• How to remove heavy emotional barriers and move forward