I might be biased coming from student affairs, but I see so much potential in student engagement, retention, and recruitment when it comes to higher ed marketing and comms. But overall, efforts are segmented, stretched and many times misunderstood. So in the spring of 2022, I kicked off an inaugural benchmark research on the state of student affairs and marketing communications. In this episode I share some of my preliminary findings, especially digging into staffing, funding, and centralization. 

At the end, I also dig into the partnership (or lack thereof) between Student Affairs and MarComm divisions or offices. So, I’m giving three ways each of these areas can better collaborate in 2023. 

 

Tune in to hear my updates for the start of the year, including what made my In list vs Out list! 

 

For all notes of this episode head to: https://www.josieahlquist.com/podcast/potential_with_purpose/

 

Connect with Josie:

LinkedIn: https://www.linkedin.com/in/josieahlquist/

Instagram: https://www.instagram.com/josieahlquist Podcast Instagram: https://www.instagram.com/josieandthepodcast

Twitter: https://twitter.com/josieahlquist

Podcast Twitter: https://twitter.com/JosieATPodcast

Facebook: https://www.facebook.com/DrJosieAhlquist/

Website: www.josieahlquist.com

Email: [email protected]

 

Mentioned in the episode:

Inkwell Tavern in Burbank, CA

New Josie and the Podcast Instagram

Josie’s Reel: Free, Flow, Forward

Digital Community Building Cohort 

Forever 35 PodcastForever 35 Instagram 

Love and Other Words by Christina Lauren

Hotel Lobby Candle: Holiday Scents

Ember Mug

Student Development Theory

SA Now PodcastNASPA SA: Voices from the Field Podcast

StudentAffiars.com - One Thing Podcast

Thought Feeder Podcast

Trusted Voices Podcast

Confessions of a Higher Ed CMO Podcast — with Jaime Hunt

Servant Marketer Podcast

Higher Voltage PodcastAdmissions Leadership Podcast by Ken Anselman

Teaching in Higher Ed Podcast