Recorded during a private seminar for members of the Designers and Decorators Association of Canada (DDA), this podcast features Studio 321B founder Antonio Hellman speaking directly to the design trade about bespoke rug creation.

The session covers the full process from concept to completion. Topics include weaving techniques, dyeing methods, material selection, and the differences between knot types that impact durability and value. The discussion also addresses how designers can work more effectively with custom rug makers to achieve precise results for their clients.

Studio 321B focuses on collaboration with designers, offering a tailored approach that prioritizes quality, transparency, and long-term performance. This seminar highlights why understanding construction and materials is critical when specifying rugs for residential and commercial projects.

This podcast is intended for design professionals who want a clear and practical understanding of how bespoke rugs are made and how to apply that knowledge in real projects.