Nick Richards is the founder and frontman of the iconic ’80s band Boys Don’t Cry and creator of the world’s first A.I. record label.

Before the band and record label, Richards got his start by purchasing London’s famed Maison Rouge Recording Studios, where he worked with legendary acts like Duran Duran, Queen, Tears For Fears, Wham and so many more incredible artists. It was during this time he launched Boys Don’t Cry as an in-house studio project, making the most of late-night downtime.

These days, Richards is organizing star-studded ’80s benefit concerts and releasing music through his new A.I. label, HEADGAMES.

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