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Stuffed Ep 10 - Holger Hampf, Head Of BMW Designworks, On The Future Of Mobility
Stuff editor Craig Wilson talks to Holger Hampf, the head of BMW Designworks, at the LA Auto Show 2018 about the future of mobility and BMW's Vision iNext, whether the company is leaving it too late to join the all-electric SUV fray, and the challenges of innovating while maintaining BMW's brand identity and respecting its heritage.
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By StuffStuff editor Craig Wilson talks to Holger Hampf, the head of BMW Designworks, at the LA Auto Show 2018 about the future of mobility and BMW's Vision iNext, whether the company is leaving it too late to join the all-electric SUV fray, and the challenges of innovating while maintaining BMW's brand identity and respecting its heritage.