Listen to Robert Bell take a deep dive into the side of optometry many optometrists are unprepared for: sales. In This Episode: [2:04] Break it down. Why did they walk through your door? [2:52] Should you charge for adjustments even if the frame wasn't purchased at your store? [7:22] What challenges are employees presenting, and how to overcome them? [11:54] Handling the retail side of optometry. [20:18] How much should you chat during a sale? [24:30] How to make your presence more widely known. Check out Robert on Facebook