Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes


Listen Later

Plus, we need your help to decide what to make next.

We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.

In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way.

Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue.

Cast your vote for which show we should make next

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered
00:00 Intro
00:49 How many downloads we expected to get going into this season
02:35 Breaking down our Season 1 stats
03:22 Is YouTube worthwhile for the average podcaster?
08:34 Engagement time and consumption rates
12:44 The metric we care about more than analytics
20:26 Assessing Season 1: What we did well
23:02 How experimentation led us to find our structure
28:21 A big mistake we made with Season 1
32:05 Mistakes and missed opportunities in Season 1
36:18 Help us decide which show we should create next
40:57 Concept idea 1: “Make it Big”
45:03 Concept idea 2: “Why It Works”
49:48 Concept idea 3: “Podcast Riffs”
54:35 Listener feedback and what to expect from Season 2

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


Resource

Jay Clouse from Creator Science
Josh Spector
Bumper articles on measuring listen time
Growth In Reverse
Arvid Kahl  
LinkFire
Chartable
The Futur
Unthinkable w/ Jay Acunzo 

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

...more
View all episodesView all episodes
Download on the App Store

Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesBy Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

66 ratings


More shows like Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,465 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,562 Listeners

Build Your Tribe | Grow Your Business with Social Media by Chalene Johnson

Build Your Tribe | Grow Your Business with Social Media

2,625 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

848 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

881 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,577 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

42 Listeners

Creator Science by Jay Clouse

Creator Science

455 Listeners

Me, Myself, and AI by MIT Sloan Management Review and Boston Consulting Group (BCG)

Me, Myself, and AI

99 Listeners

Grow The Show by Kevin Chemidlin

Grow The Show

319 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

288 Listeners

The Hustle Daily Show by Hubspot Media

The Hustle Daily Show

240 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

346 Listeners

How I Write by David Perell

How I Write

66 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

48 Listeners