Digital license plates. Dynamic window tints. Car interiors that change in appearance to suit a passenger’s preference. These are a few technologies and features that could soon transform the driving experience. At the forefront of their development: E Ink, a company known for creating a sustainable, electronic alternative to paper. On this episode of The Big REthink, E Ink’s associate vice president of operations, Tim O’Malley, joins host Barry Ross to explain how the company’s smart-surface technology has reshaped reading and public communication, and how it stands to change the automotive industry next.