Is cost always an indicator of quality in clothing? Do you know where your money is going when you purchase from a brand? After understanding more about who owns brands and how the big conglomerates work versus independent brands, I’ve made a shift to prioritize my shopping values to support more small businesses and independent brands. In today’s episode, we pull back the curtain to help you understand who and what is profiting from your purchases and how apparel is priced.

We also discuss what it personally means to shop your personal values with a new Wear Who You Are Challenge.

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