Note: In Your Business is now What’s Next?

We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. 

In this episode of In Your Business, Reeves Kirtner sits down with Holli Myers, the owner of VC Boutique, a fashion-forward staple in downtown Huntington for nearly five decades. Holli shares her journey from college retail worker to boutique owner and how she transformed the 48-year-old business into a thriving hub of unique style.

With the all-important Christmas season approaching, Holli discusses the challenges and opportunities that come with holiday retail. She opens up about her decision to recently move the boutique's location and how this has shaped her business.

We’ll also explore her commitment to the community, her advice for other retailers, and the lessons she’s learned over nine years of owning VC Boutique.