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Your subject line might not matter anymore.
Gmail is now summarizing your emails with AI before users even open them.
That means Google's Gemini is rewriting your message, compressing your
copy, and handing readers a version you never approved — and you have
zero control over it.
In this episode, we break down exactly what Gmail's AI summaries do to
email marketing, why open rates are about to become a useless metric, and
what you need to change right now to make sure your emails survive
compression.
By Mailtrap.ioYour subject line might not matter anymore.
Gmail is now summarizing your emails with AI before users even open them.
That means Google's Gemini is rewriting your message, compressing your
copy, and handing readers a version you never approved — and you have
zero control over it.
In this episode, we break down exactly what Gmail's AI summaries do to
email marketing, why open rates are about to become a useless metric, and
what you need to change right now to make sure your emails survive
compression.