Did you know that certain popular buzzwords can actually hurt your deliverability when used in your email subject line? No, we’re not talking about so-called ‘spam trigger words’, although those are still a thing despite what some may say. And did you know that personalization in your email subject line (and even in your opening salutation) can also hurt your deliverability?

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/personalization-words-in-subject-hurt-deliverability/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com