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Just like our friend Robbie Baxter says, the membership economy is here, and it continues to grow. The grocery store chain Kroger, just launched their paid membership program Kroger Boost, and is now competing with the likes of Amazon, and Walmart+.
Jay Myer,s from Bold Commerce, pointed out that less than 5% of e-commerce brands offer a paid membership, so the opportunity is HUGE for online stores.
By The SUBTA Studios Podcast - A SubSummit Companion for DTC SubscriptionsJust like our friend Robbie Baxter says, the membership economy is here, and it continues to grow. The grocery store chain Kroger, just launched their paid membership program Kroger Boost, and is now competing with the likes of Amazon, and Walmart+.
Jay Myer,s from Bold Commerce, pointed out that less than 5% of e-commerce brands offer a paid membership, so the opportunity is HUGE for online stores.