Today on the program, a conversation with an entrepreneur i've known for a while now, truLOCAL Co-Founder and CEO Marc Lafleur. truLOCAL is a sustainable monthly meat subscription service operating across Canada. I got introduced to the company when I was. 14 years old, at a truLOCAL popup booth at a random Lululemon in Toronto. 4 years later, truLOCAL is very much a success story; the company employs over 30 people from coast to coast and was recently named number 14 out of 100 of Canada's Top 100 Businesses by The Globe And Mail. From a booth in Lululemon to the cover of The Globe And Mail's Report On Business, Marc's story is inspiring and his insights are thoughtful. As a result, Marc, based in Waterloo, Ontario, joined this program via Zoom to discuss his origin story, the subscription food wars and, of course, how to build a company that ranks number 14 out of 100 of Canada's Top 100 Businesses. This conversation was recorded on October 22nd, 2020, thanks for listening!