Tru Earth launched April 2nd, 2019. 1,500–2,000 people subscribed in the first month. Now, they have 66,000 active subscribers across the world. They’ve kept 1.55 million detergent jugs out of landfills. How did they achieve such spectacular growth? What was the motivation behind creating a laundry detergent subscription model? Co-founder Ryan McKenzie joins Kayla and Amanda in this episode of Content Callout to share their impactful journey—don’t miss it. 

Outline of This Episode

• [0:30] The worst marketing that Ryan has seen
• [3:31] How Tru Earth was created
• [7:50] Why they chose the donation model
• [9:34] How the subscription box model works
• [15:15] Running a business is humbling and inspiring
• [18:00] The unique challenges of working with friends
• [21:48] Tips for managing business with friends
• [24:08] Ryan’s biggest marketing lessons
• [29:49] You don’t have to do it all yourself
• [34:06] How to connect with Ryan + Tru Earth

Resources & People Mentioned

• Tru Earth: https://www.tru.earth/About-Us
• Loom: https://www.loom.com/
• The E-Myth Revisited: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
• Explore Magazine: https://www.explore-mag.com/

Connect with Ryan McKenzie

• Friend on Facebook
• Follow on Twitter
• Connect on LinkedIn

Connect With the Content Callout Team

• https://ContentCallout.com

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