August 30, 2023

Subscription Models and Innovation with Columbia’s Rita McGrath

33 minutes

To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.

Other links and resources mentioned:

Rita McGrath

Seeing Around Corners by Rita McGrath

Subscription Stories Episode: Tiffani Bova

Rod Adkins of Unix Business

Samuel J. Palmisano, CEO of IBM

Louis V. Gerstner, CEO of IBM (1993 to 2002)

The Permissionless Organization

Loonshots by Safi Bahcall

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Greg Galle, CEO of Solve Next

Jeremy Utley, Co-Author of Ideaflow: The Only Business Metric That Matters

Daniel Kahneman, Author of Thinking, Fast and Slow

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By Robbie Kellman Baxter

115115 ratings

August 30, 2023

Subscription Models and Innovation with Columbia’s Rita McGrath

33 minutes

To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.